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Watch Executives Speak Out about Prices, Groups, Technology and More

In a passionate statement that rounded out an hour-long panel discussion among top-level watch industry executives in New York City recently, Maximilian Busser, founder of MB&F Horological Lab,...

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A Practical Guide to Watch Collecting

By Alex Lam Yesterday, we waxed poetic about our passion for watches and the drive to collect and curate them.  That article was all about the emotion involved in buying a watch and the relationship...

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TAG Heuer Opens NY Boutique – with Cameron Diaz

In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue (nearby 54th street). The...

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld...

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TAG Heuer Watches: Timepieces of Choice for Soccer Player Cristiano Renaldo

With the FIFA World Cup slated to begin June 12 and running through mid July, a host of brand are gearing up their involvement with international football. We will be bringing you more about that in...

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Time and Speed: Watch Brands and the Indy 500 2014, and the Coca Cola 600...

Starting at 11:00 am Eastern Standard Time today, the 98th Indy 500 – The Greatest Spectacle in Racing — begins. In this series 33 racers will zoom 200 laps in a counter-clockwise direction on the...

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Twice in One Day! Patrick Dempsey Teams with TAG Heuer Watches

Earlier today we brought you the story of Patrick Dempsey and Dempsey Racing teaming with Porsche Design to create a new timepiece (you can read that here). Now, it turns out (could he be fickle?) that...

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FIFA and Audemars Piguet Watches: International Footballer Leo Messi (Part 2...

Throughout the past week, we brought you a complete list of five top watch brands that are sponsors of international football teams as the World Cup officially started. We also brought you details of...

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FIFA World Cup 2014 Who’s Who: Footballer Christiano Ronaldo and TAG Heuer...

As we continue the look during FIFA World Cup 2014 at watch brands with top brand ambassadors from international football, TAG Heuer comes into place. The brand has two-time Ballon d’Or winner...

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5 Watch Brands Involved in Space Exploration: Breitling, Fortis, Bell & Ross,...

This past Friday, in anticipation of the 45th anniversary of the Apollo 11 moon landing (July 20, 1969) and subsequent first steps on the moon (July 21, 1969) , we brought you the entire story here –...

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Trend Report: Cars and Watches

Anyone who is an avid car lover somehow comes around to being a luxury watch collector as well. The two just have that certain something in common: excellence under the hood, the drive (pardon the pun)...

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Time Capsules: News — Grand Prix de Horlogerie Announces Winners

Animation at the Grand Prix de horlogerieI must admit a couple of things before I launch into the announcement of what  brands and timepieces won the 10th annual Grand Prix de Horlogerie awards – held...

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Time Capsules: News — Watch Design Contest Yields New TAG Heuer Monacos

TAG Heuer and Parsons The New School for Design revealed the winners of a 10-week competition called the “Art of Watchmaking,” that charged eight teams of Parsons product design students with...

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A Moment in Time: Hautlence SA’s Co-Founder and managing director, Guillaume...

Not even 40 yet, the very humble, genuine and likeable Guillaume Tetu has already accomplished a wealth of interesting feats in watchmaking.  Having spent two years as a Consultant  CAO (Construction...

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Time Capsules: Product – TAG Heuer Mikrograph 1/100th Cuts through Time

Since its inception just over 150 years ago, TAG Heuer has been involved in Olympic timing, automobile racing and more.  As such, the brand continually remains on the cutting-edge when it comes to...

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Watch Stops 2011: BaselWorld – TAG Heuer Release a McLaren Marvel

Tag Heuer is no newcomer to the world of automotive adventures. We’ve been loving this brand’s strong Monaco and Carrera watches since it burst onto the racing world scene long before it even had...

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Time Capsules: TAG Heuer Splits the Seconds Ever Further with the Mikrotimer...

Just a few months ago, when we were in Geneva for the SIHH, ATimelyperspective met with TAG Heuer and reviewed the then-amazing Mikrograph (the first mechanical chronograph to achieve 1/100th...

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Rolex Watches Signs On Tiger Woods as New Ambassador

Just two months after TAG Heuer dropped Tiger Woods as its ambassador, one it had had a long-standing relationship with, Rolex picked up the golf star, stating “he has a long career ahead of him.”...

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Time Capsules: Commentary — Fun Facts about the Birth of the Wristwatch

FoCartier Tank Watches, ca 1940sr those of you who are history buffs or those interested in a little more fun information to pack in to your thought processes about watches, we are bringing you a...

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Around the world: Louis Vuitton Watches and the America’s Cup World Series

Atimelyperspective spent this past weekend with Louis Vuitton in San Diego – for the final races in the America’s Cup World Series. Here the brand unveiled a revolutionary new yachting watch that times...

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